About Us

Welcome to the new website.

Once called Pure clothing, our brand has changed and now we are Ride67.  Ride67 is an original lifestyle apparel brand with a history rooted in casual wear that is clean and styled. The reason for the name change is simple, we partnered with designer Matt Marshall and his iconic designs inspired by his joy of motorbikes and riding the old west route 67. Our casual collections for men are sold around the world exclusively from our website.

We are keeping everything good about Pure clothing. The 100% cotton fabrics, and new modern cuts and design. As Ride67 though, we are now adding to our line, including new hats, pants, underwear and custom fashion designs by Matt Marshall.  

About Matt 

A professional designer for over 20 years, Matt is known for his unique style. Bold shapes, colors, and designs that portray a vintage yet modern rugged feel.  There is a good chance you have seen or may be wearing one of his designs,  He has designed branding for other shirt companies but Ride67 is the first to have his exclusive designs by him.